Hi! Thanks for stopping by! I’m Tutuwa, a data science and analytics professional specializing in sales and revenue operations in the media, advertising, and technology industry. I analyze data, transforming it into actionable business decisions, and build products and processes.

I’m interested in ideas, data, philosophy,  strategy and operations, lifelong learning, personal development, and mindful productivity. Part detective, part puzzle-master, I’m basically a relentlessly curious person who likes to connect the dots.

I’m originally from Accra, Ghana, spent two years studying in Norway, and attended Swarthmore College in Pennsylvania. I work in digital advertising in New York City, and I currently live in Connecticut with my husband and daughter.

PROFESSIONAL STUFF

I am a data science and analytics professional, with over fifteen years of experience specializing in sales and revenue operations in the media and advertising industry. My expertise includes:

  • Predictive modeling for ad performance and sales forecasting
  • A/B testing for podcast and ad performance optimization
  • Data visualization and interactive dashboard creation using tools like Power BI
  • SQL and Python for data manipulation and analysis
  • Salesforce administration (with over ten years of practical experience).

I excel at transforming complex datasets into actionable insights, driving strategic decision-making across advertising, sales, and revenue operations. My approach combines:

  1. Robust data engineering practices to ensure data quality and accessibility
  2. Rigorous analysis to uncover hidden patterns and opportunities
  3. Clear, impactful data storytelling to communicate insights to both technical and non-technical stakeholders

My passion lies in leveraging data science to build scalable systems, optimize processes, and foster a data-driven culture within organizations. I’m committed to staying at the forefront of analytics trends and continuously expanding my technical skill set to drive innovation in the rapidly evolving media landscape.

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PERSONAL STUFF

Beyond my professional work, I’m an enthusiastic reader and writer. I’m passionate about distilling complex ideas into actionable insights. I consider myself a lifelong learner and all-around curious person (I’m a big fan of asking “why” or “how come?”). I also enjoy swimming, hiking, trying out new restaurants, travelling, and engaging in continued learning, personal growth and development.

I author a bi-monthly newsletter with highlights from books, podcasts, and other resonant ideas, and I regularly publish book summaries and analytical notes for the intellectually curious. It’s free, and you should sign up!

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